Top 5 Beauty Retail Apps in Serbia: Q1 2024 Performance

In the first quarter of 2024, the top beauty retail apps in Serbia showed varied performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.

CHARLOTTE TILBURY saw weekly downloads fluctuating throughout the quarter. Downloads peaked at 106 in the week of January 22, with subsequent weeks experiencing lower numbers, such as 51 downloads in the week of January 29 and 39 downloads in the week of February 19.

BEAUTY BAY experienced a modest increase in weekly downloads. Starting from a low base, downloads climbed to 27 in the week of February 19 and continued to show upward momentum, reaching 15 downloads by the week of March 18.

Nykaa – Makeup/Beauty Shopping showed sporadic download activity. The app had a notable increase to 13 downloads in the week of February 12, but numbers varied significantly, with some weeks recording as few as one download.

Nykaa Fashion - Shopping App also displayed fluctuating download trends. Downloads peaked at 7 in the week of February 12, with other weeks showing minimal activity, such as 2 downloads in the week of January 22.

Finally, Lush Fresh Handmade Cosmetics had minimal download activity throughout the quarter, with a small peak of 6 downloads in the week of March 18.

For more insights into app performance metrics, visit Sensor Tower.